Branding

Over the last two weeks i've witnessed an amazing re-branding / advertising campaign by JCPenny. Personally I can't give enough props to the Peterson Milla Hooks agency for their efforts. The TV spots did a great job of creating interest while the mid sized catalog I received in the mail was filled with stylish, creative photography and it's layout was clean and simple. Two weeks ago I viewed JCPenny as outdated and the place my mother and grandmother brought me to by school clothes. Today, JCP is on my list of retailers that I view as being current and stylish. I'm not sure what I'll find when I walk through their doors later this week, but I am going to walk through their doors.. And that's the point of advertising.